Hacking Clinton with brand Obama

So, the Hillary-meets-BigBrother video is the new way of Swiftboating a candidate. This time with a strong dose of branding, and clever video editing.

Hard to miss how the woman who flings the hammer at Big Sis is carrying an iPod!  And of course, there's the modified (though older) Apple logo for Mr. O at endframe.

We're gonna see a lot more of these viral tactics. I won't be surprised if being 'YouTubed' becomes this election's new verb for unseating a candidate. I wonder what Orwell, who once defined advertising as 'the rattling of a stick inside a swill bucket' would have said about negative (but clever) advertising like this.