Ever wondered why your doctor freely hands out 'samples' that sometimes run into boxes of product, saving you lots? I always suspected it was marketing, but not for these reasons.
Pharma Babes, the story about the well-heeled reps who are the new persuaders of pharma products (alongside the 'ask your doctor about...' ads) gives us a peek into this side of medical marketing. Scott Haig's 3rd reason this is even scary. he suggests that reps could be helping out the OR staff in tasks such as "keeping the trays and trays of little parts organized and ready for action." In any other industry, this would be unheard of, but it seems all Ok here.
I know many docs who probably wouldn't allow such marketing intrusions, but even if it does happen in some community hospitals (and Hoag's other 2 reasons this practice persists is true) it is going to have push back.
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