“What will blogs do?”

Trevor Cook, the person behind the idea of Global PR Blog Week, that kicked off today, poses this fundamental question.

“We have some inclinations but I think it is still far too early to tell with any real clarity and certainty. But we do know that the world of PR will be turned upside down over the next few years as we re-invent ourselves in response to this awe-inspiring new phenomenon.”

Pay a visit to the event blog, and join the discussion, here.