People will talk (behind our backs!)

A blog has quickly evolved from being a 'diary' to becoming a powerful way to report, analyze and colloborate. For communicators, blogs do a lot of the heavy-lifting that Email, instant messaging, and SMS can never do.  One of these is to connect with one's audience, that now has a talk-back button.

They often have more engaging stories to tell which is what Hoi Polloi is all about.

Comments

[john cass]

I think I remember hearing somewhere one of the possible reasons for the creation of language was gossip.

For a marketer, we have to understand what channels of communications our customers use.

John