Speaking of a street fight, it’s worth looking at the “Media Carta” of AdBusters, an organization that holds advertisers responsible for all manner of things:
Media Carta’s purpose is compelling: ‘know the media, change the media, be the media.’ However, as manifesto’s go, this one’s pretty much up there as a revolutionary tool, with battles, endgames, and a way to get to Michael Powell, chairman of the FCC. Consider this rant:
“In a totalitarian system, you aren’t allowed to talk back to the government; in the capitalist system, you can’t talk back to the sponsor.”
AdBusters, in case you don’t know, thrives on the militant approach. It frames this specific media debate as a “human-rights battle of our information age.” Maybe not for the soccer-moms targeted by CleanTV that I wrote about last week, but then again, who knows?
AdBusters says it is taking the battle to the UK, Australia, France, Italy, Mexico and Japan.
Comments