Marcom professional, business & technology writer.
Grew up in the world of strategic marketing, but am a hands-on writer/designer/marketer.
Worked for J. Walter Thompson, and Ogilvy & Mather as a Creative Director. Also Office Max, Marlyn Nutraceuticals, Green Tree Financial, and Textron. More recently in key Marketing Communications positions at Imperial Capital Bank, and iCrossing.
I am a member of the International Association of Business Communicators, (IABC), and the American Marketing Association.
English honours at the University of Peradeniya, Sri Lanka; Masters degree in Communications at the University of Leicester, U.K. Broadcast training at Bush House, BBC, London.; Postgrad research at the University of Texas at Austin.
Present Assignments:
Bi-monthly tech-communications column for Communication World magazine.
Marketing/Tech column for Franchise Times magazine.
Contributor to Create Magazine.
Overseas: contributor on Marketing, and Technology for LMD magazine, the leading business publication in Sri Lanka.
Editing a book on branding for Superbrands.
Photography, Racketball, Tennis, Travel, Design, Technology.
Topic Interests
Branding, Integrated Marketing, Wi-Fi, Networking, Search, Mobile Communications.
My first Web site www.angelofernando.com features my writing over the past ten years, tracking and analyzing current trends in marketing, advertising, media, and technology.
Here, at Hoi Polloi, I discuss ongoing issues that I am currently writing about for magazines in the U.S.