TiVo is at it again, reinventing the format, the medium and environment it works in. A easy-to-miss news item talks of how TiVo will have 'tags' that appear as small icons on the screen, so that a viewer can click on them with a remote, to find out more.
If advertisers are smart, they will plan for segments when they can create interest in products --like the iPod-- on TiVo. Wouldn't it be ironical if people were to freeze a program in its tracks using TiVo, to watch a demo, or a 'micro-episode,' of a product in the storyline?
I like the idea of being able to 'opt-in' to advertising. It's not often that we see a piece of (excuse the phrase) paradigm-shifting technology that could make marketers AND consumers happy.