It's over two years since I began this blog. That was pre-tsunami. What a lot --the BK subservient chicken ad, mobile phones, a papal election, flat-world theory, word-of-mouth marketing, iTunes -- has transpired since then.
I want to thank those who rallied around when I briefly converted this blog into a tsunami relief site (now at waveofhope.us) which was able to help one devastated family, and an orphanage start anew. Also to those contributors, editors, and all those whom I've interviewed for articles, using this blog as a starting point, bigtime thanks.
A blog has quickly evolved from being a 'diary' to becoming a powerful way to report, analyze and colloborate. For communicators, blogs do a lot of the heavy-lifting that Email, instant messaging, and SMS can never do. One of these is to connect with one's audience, that now has a talk-back button.
They often have more engaging stories to tell which is what Hoi Polloi is all about.
Blogging is still a huge question mark hanging over us. Many communicators are skeptical about all this
‘chatter’ that's going on, so different from the speechifying we see --and work
into-- Web sites and press releases.
My position is that Blogging is
the Web 2.0 with those at the periphery, rather than the status quo, taking
control of Communications. The people have spoken, and we better listen up.
They may not be the ones with MBAs and marketing-communication degrees, but
they have stronger opinions, tell better stories, and sometimes have a louder
voice. What once seemed like a crude, inarticulate medium is a fast evolving
one, defined by specializations and --surprise-- brands!
Hoi Polloi is then a place where I gather and link
to material that is defining this neo-communications movement. Hoi Polloi,
after all, is Greek for that derisive term ‘the masses’ who are now so
fragmented, diverse, but so powerful. Often it is they, who influence what goes
on at the center. Individuals matter (duh!) evidenced by the rush to
customization, to connect with minority groups, and to understand the 'tribes'
and sub-segments among us.