What's remarkable about this is that this is the "official release" of the album. Gives new meaning to the term 'Media Release' doesn't it? More shocking: The album won't go on sale in the UK! It will be launched in other parts of the world on July 24th, says the paper.
Prince has managed to annoy Sony BMG over this, but apart from his motives, it gives a new insight into how newspapers may be looking at marketing to stay relevant --and alive. A newspaper as a distribution mechanism for music? Brilliant. Think of the integrated online marketing possibilities.
A interesting note: The Mail didn't just tip the CDs into the paper. They produced the copies themselves.