Do marketing and PR work in silos? Still? Whatever happened to our love affair with integrated marketing?
Jonah Bloom of Advertising Age has an interesting take on the convergence/divergence thing:
"Ad execs are also becoming more PR-like "listening to influential consumers before crafting messages and are trying to facilitate word-of-mouth programs -- two tactics some PR practitioners see as inherent to their discipline. "
At the same time,
"many companies' PR executives, who once massaged other people's messages and left most content creation to the marketing department, are now building and populating websites, social networks, message boards, blogs, vlogs and podcasts. They're no longer just intermediaries; today they're becoming media and message originators, too."
But --and there a huge but-- both don't share the same view about giving up control, even they have similar communication and marketing goals. Marketers are more likely to give up control than PR folk, he says.
Agree? Or violently disagree?