Speaking of Airliness in social media...

Just noticed another fact about Southwest's blog, Nuts about Southwest.

Nuts is just one year old, and (says Brian Lusk, Corporate Comms manager, in an interview) has used the blog for discussting sticky issues such as assigned seating.

Delta Ailines, on the other hand, is using Twitter in for a variety of things. Posting tinyurl's of Delta Ads on YouTube is just one of the more obvious ones. (Using new media to get more attention to old media, via new media!) But how about this clever way of getting the word out in the twittersphere (if that's a word):

@SteveJobs - thanks for the iPod seat connectors. testing some out right now.

Or engaging Stve Rubel in  a tweet...

Or apologizing to a customer for a bad United experience, because:

"The industry is broken. We're working hard to fix it..."

And then there's the Unofficial Richard Branson blog, that's has plenty of plugs for the Virgin brand...