Trust Shel Holtz to articulate something that certainly nags people whether they are in marketing, journalism or just wondering about social media.
It's a long post but I highly recommend it, especially if someone in your organization questions why you're trying to implement weird strategies that have been untested, and when everything's changing too fast.
As a frequent listener to For Immediate Release, I have to say these two people --that's Shel and Neville Hobson are the brain reserve of social media, and the amazing thing is how they do it for free, twice a week on their podcast, and with posts like this.
You may wonder why this shameless plug. I am just talking to someone about social media and marketing, and I realized that having gleaned so much from them, I have never quite acknowledged it openly.
For the naysayers who wonder about blogs, Shel's social-media ain't-really-new comment is worth repeating:
When you think about it, paintings on cave walls were the earliest form of blogging, an effort by an individual to say, “Here’s what I did today,” a pre-language journal entry. Blogs simply amplify the content, making it available to a larger audience and enabling what we call a “conversation” to ensue about it.
To hijack a cliche:
Cost of MP3 player: 75 bucks
Time taken to download FIR: Two minutes
Education in social media: Priceless
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