I keep writing about how the advertising model isn't 'dead' but broken --and fixable. So it is with mixed feelings that I saw AdForum selling some of it's 'most viewed' TV commercials for $45! We live in a strange world where people spend a lot of money and time (TiVo subscription, pop-up ad blockers etc) to avoid ads, and yet, these things end up like any other product with a price tag.
This ad for Visa, "Pistol," is $25 bucks!
And why not? This may be a micro-target, but, going by Ad Forum's numbers, --from October 18-24 this year, over 112,580 ads watched their top 5 ads-- this is indeed a market.
Like Ikea, Adidas, and several other advertisers who have got it --that engaging your brand is more powerful than a bland ad-- Jeep took product demonstration to new heights, as you can see from this photograph.
It's nice to hear a new blogger reflect on the business of PR and blogging. Michael O'Connor Clarke of Mansfield Communications makes an important point about marketing Communations. Referring to Cluetrain's Doc Searls' line that 'markets are conversations' he has this to say about why blogging hapens.
So marketers should be conversationalists. Explains why so many PR pros have ventured into blogspace. We’ve come here looking for the conversations – and hoping to start some.
Interesting how British advertising seems to be going off in a direction that is a no-no in the U.S.
Take this ad for Amstrad's videophone. Shows how to make a serious product in an age of cameraphones look interesting, by focusing on the unexpected benefit of a videophone. Viewer discretion advised!
Unlike the official campaign sites, which are still stuck in the nineties, the sites urging people to get out the vote seem to have got it.
November2.Org does a good job of making the act of voting sound urgent, and interesting.
“Set the alarm early and loud. Wake the nation. Fill the car with neighbors. Drive to the polls. This is it. Now is here. We decide” says one ad
Other sites such as RockTheVote.Org and CitizenChange.Com featuring P. Diddy and Maya, are more provocative. (T-shirts have 'Vote or Die' slogans.) However, they take on even boring topics like 'know your voting rights' etc with captions such as "KNOW YOUR SHI*T"
Bullmore was the former chairman of J. Walter Thompson Co.
And Kevin Roberts? Chairman/CEO of Saatchi & Saatchi.
For the poor ad agency clients, it's like when you were a child and went to the doctor's. There was the nasty doctor who just shoved foul-tasting medicine down your throat. Then there was the nice doctor who empathised with your anxiety regarding the foul taste and had a nice sugar cube handy for you. Either way, you still got the same old medicine. Mark Wnek
If you haven’t heard of Kevin Roberts or that odd concept called Lovemarks, you’ve not been in advertising long enough!
Roberts, CEO of of Satchi & Saatchi, is a prolific ideas person, pushing the boundaries of advertising and creativity, and saying provocative –but true-- things about branding. (Who’s to contest that “brands have run out of juice?”) His book, Lovemarks, is a very unusual book. Good-looking, terrific ideas, but awful in terms of layout. The Lovemarks site, however, is much more valuable. Plenty of community involvement, etc. To make things more interesting, the site awarded a Toyota Prius to the best Lovemark story, in August this year. (There's another offer, for a KitchenAid mixer, going on.)