The first "Global PR Blog Week" in July draws near, and I will be inviting visitors from different parts of the world to participate in the topic I am covering for this event: "The Impact of Blogs on PR and Marcom." My session is on Wednesday July 14th, 2004.
Wonder what I will deal with?
My focus will be on "The impact of blogs on PR and Marketing Communications." How will we create the collateral, tell stories in the media, create content for alternative media, and open the channels for dialog with all those publics who have relationships with our companies?
More on what the other bloggers intend to do here.
One of the areas I am interested in, is how Marcom might tap into Word Of Mouth (WOM) networks --learning from the way blogs work. While we all know that online networks are modelled on the human ones that existed for thousands of years, I am hypothesizing that blogs may return the favor.
PR and Marketing Communications may give rise to WOM techniques to spread messages to micro targets, instead of wasting resources by going after the non-existent masses.
If you are interested in joining the discussion, I will be using Jay Rosen's "The Anatomy Of Buzz" as a starting point.
On the other hand, if you would like to get involved in Global PR Blog Week, you can still sign up at this Wiki.