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« Salman Rusdie on ‘Telling Stories’ | Main | Branding from the inside out. »

Monday, June 07, 2004

Comments

john cass

Mmm.. that differs from what I have heard about Microsoft in recent months Bill Gates has been talking about blogs a lot lately. See this article. http://news.bbc.co.uk/2/hi/technology/3734981.stm

Angelo

I suspect that it may be their policy to not comment on their position --while a product is being worked on. Then there is the possibility that PR & Communicatons folk inside the company may be bristling at the fact that techies have got in on the technology before them. Definitely worth looking into.

john cass

Angelo,

I missed your reply. No, my impression is that lots of marketing and PR people are blogging as well. Its right across the company. Robert Scoble's interview on the Global pr blog gives some good insight.

I don't know, my sense is that microsoft is trying blogging and seeing what will happen. managing over 700 bloggers maybe like herding cats.

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