Blogging is still a huge question mark hanging over us. Many communicators are skeptical about all this ‘chatter’ that's going on, so different from the speechifying we see --and work into-- Web sites and press releases.
My position is that Blogging is the Web 2.0 with those at the periphery, rather than the status quo, taking control of Communications. The people have spoken, and we better listen up. They may not be the ones with MBAs and marketing-communication degrees, but they have stronger opinions, tell better stories, and sometimes have a louder voice. What once seemed like a crude, inarticulate medium is a fast evolving one, defined by specializations and --surprise-- brands!
Hoi Polloi is then a place where I gather and link to material that is defining this neo-communications movement. Hoi Polloi, after all, is Greek for that derisive term ‘the masses’ who are now so fragmented, diverse, but so powerful. Often it is they, who influence what goes on at the center. Individuals matter (duh!) evidenced by the rush to customization, to connect with minority groups, and to understand the 'tribes' and sub-segments among us.