Marcom professional, business & technology writer.
Grew up in the world of strategic marketing, but am a hands-on writer/designer/marketer.
Worked for J. Walter Thompson, and Ogilvy & Mather as a Creative Director. Also Office Max, Marlyn Nutraceuticals, Green Tree Financial, and Textron. More recently in key Marketing Communications positions at Imperial Capital Bank, and iCrossing.
English honours at the University of Peradeniya, Sri Lanka; Masters degree in Communications at the University of Leicester, U.K. Broadcast training at Bush House, BBC, London.; Postgrad research at the University of Texas at Austin.
Bi-monthly tech-communications column for Communication World magazine.
Marketing/Tech column for Franchise Times magazine.
Contributor to Create Magazine.
Overseas: contributor on Marketing, and Technology for LMD magazine, the leading business publication in Sri Lanka.
Editing a book on branding for Superbrands.
Photography, Racketball, Tennis, Travel, Design, Technology.
Branding, Integrated Marketing, Wi-Fi, Networking, Search, Mobile Communications.
My first Web site www.angelofernando.com features my writing over the past ten years, tracking and analyzing current trends in marketing, advertising, media, and technology.
Here, at Hoi Polloi, I discuss ongoing issues that I am currently writing about for magazines in the U.S.